I've always been a Michelin fan--loving their grippy performance--but I've been running Toyo Proxes 4 Plus and Toyo Celsius on my daily drivers (only Michelin PSS's will do on my garage queen ZHP), and I am quite impressed. In my fairly extensive experience, Michelins suck when it comes to durability, but these Toyos seem to be lasting forever, perform pretty well, and are inexpensive (especially if you catch a sale). Something to consider...
2004 BMW 330i ZHP (52k miles), Jet Black with black leather, MFactory LSD (3.38) with Z4 cover, 18"x8.5" ET38 APEX Arc-8's (Anthracite) with 245/40 Michelin PSS', Koni Sports with factory springs and front and rear reinforcement plates, Shark Injector, Corsa TSE3 cat-back exhaust, TMS under-driven pulleys (water & steering), CDV delete, TMS CF strut brace, K&N CAI, GAS DISA rebuild, TMS pedals, Wheelskins steering wheel cover, roller tray center console, black-out grilles, and WeatherTech mats